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Where the information lives on the pack
Nearly every supplement pack carries the same set of elements, usually in the same places. The front of the pack is marketing: the product name, the form (capsules, tablets, powder, softgels, liquid) and the count. Turn the pack over and you are into the regulated part. There you will normally find a boxed panel listing the active ingredients with their amounts, an "other ingredients" line beneath it, directions for use, one or more warning statements, storage instructions, the name and address of the company responsible, and a lot number with an expiry or best-before date stamped somewhere on the pack.
Read the back before the front: it tells you what the product actually contains.
Serving size and servings per container
Every number in the ingredient panel is stated per serving, and a serving is not always one capsule. Some products count two or three capsules, or a full scoop, as a single serving. If you read the amounts without checking the serving size first, you can easily believe you are getting three times what a single capsule actually provides.
Then check servings per container. That number, divided into the daily serving the directions ask for, tells you how many days the pack lasts. A 60-count bottle at two capsules a day is a month, not two.
Working out cost per serving
Price per bottle means little across brands. Divide the price by the servings per container to get cost per serving, then compare that alongside what each serving actually contains.
Active ingredients and their forms
The ingredient panel lists each active ingredient with an amount, usually in milligrams, micrograms or international units. Look at the wording carefully, because the form is part of the ingredient. Minerals in particular are supplied as compounds, and the stated weight may refer to the compound rather than to the mineral itself — which is why labels often add a phrase such as "as" followed by the compound name.
Two labels showing the same milligram figure are therefore not automatically equivalent. Where a label spells out the form, you can compare like with like; where it does not, you are guessing. Anything vague at this stage is worth a question to the company before you buy.
Proprietary blends and why they are hard to compare
A proprietary blend groups several ingredients under one name and one total weight. You can see the ingredients, usually in descending order by weight, but not how much of each is present. A 500 mg blend of six ingredients might be 450 mg of the cheapest one and a token amount of the rest, and the label would look identical either way.
Blends are legal and common, and their presence does not mean a product is poor. What it does mean is that you cannot compare that part of the label against another product, and you cannot add it up against the other supplements you already take. If comparability matters to you, prefer labels that break out each amount.
% Daily Value, and what it does and does not tell you
Many labels show a percentage next to each nutrient. That figure compares the amount in one serving against a general reference intake used for labelling — a single population benchmark, not a recommendation tailored to your age, sex, diet, activity level or health status.
Use it as orientation, not as a target. A high percentage is not automatically better, and for some nutrients there are upper limits worth knowing about. Ingredients with no established reference value carry no percentage at all, which is why you will often see a dagger symbol and a footnote saying the daily value is not established. That is a gap in the labelling framework, not a mark against the ingredient.
Other ingredients, allergens and dietary needs
Below the panel sits the other-ingredients line: capsule material, binders, flow agents, fillers, sweeteners, flavourings and colours. This is where you check whether a product fits how you eat. Gelatin capsules are animal-derived; vegetarian capsules are usually named as such. Sweeteners, colours and additives you avoid appear here rather than in the main panel.
Allergen information may appear as a separate "contains" statement, inside the other-ingredients line, or as a shared-facility advisory. Read all three places if you have an allergy. And re-read them when you reorder — formulations and suppliers change between production runs, and last year's pack is not a reliable guide.
Directions, warnings and cautions
Directions tell you the serving, the frequency, and often whether to take it with food or water. That last detail changes how comfortable a product is to take and, for some ingredients, matters more than the amount.
Warnings are short but important. Typical ones ask you to consult a healthcare professional if you are pregnant or nursing, taking medication or managing a condition; to keep the product out of reach of children; to stop use and seek advice if you have a reaction; and not to use the product if the seal is broken. If a pack carries an age restriction or a maximum daily amount, it is on this part of the label.
Lot numbers, expiry dates and storage
A lot or batch number lets the company trace the specific production run, which is what makes a recall or a complaint actionable. An expiry or best-before date tells you how long the stated amounts are supported. Both are usually printed or embossed on the base, the shoulder or the crimp of the pack rather than on the printed label, so look around the whole container before concluding they are missing.
Storage lines are short and worth following: most products ask for a cool, dry place away from direct light, and some ask for refrigeration once opened. Buy a pack size you will finish comfortably before the date on it.
Quality statements: what a claim on the pack actually covers
Packs often carry short quality statements or logos. Each one has a specific scope, and the scope is the part worth reading. A testing statement should say what was tested — that contents match the label, that contaminants fall below a defined limit, or something else — by whom, and against what standard. A manufacturing statement usually refers to the conditions a facility operates under, not to any result for the product in your hand.
Treat unscoped words with caution. Terms like "pure", "clean" or "natural" have no fixed definition on a supplement pack, so they tell you nothing you can check. Any claim that a product treats, prevents or cures a condition is a reason to put the pack down. And a claim that one product is better than another only means something if the company can point to the documentation behind it.
Worked example: reading a fictional label
The label below is fictional. It was invented for this article to demonstrate how the panels fit together, and it does not describe any real product from LIVE GOOD or any other company. Do not use its numbers for anything.
EXAMPLE BRAND — DAILY MULTI (FICTIONAL)
60 vegetarian capsules
Supplement Facts
Serving Size: 2 capsules
Servings Per Container: 30
| Per serving | Amount | % DV |
|---|---|---|
| Vitamin C (as ascorbic acid) | 90 mg | 100% |
| Magnesium (as magnesium citrate) | 100 mg | 24% |
| Example Herbal Blend | 400 mg | † |
† Daily Value not established.
Other ingredients: hypromellose (capsule), rice flour, magnesium stearate. Contains soy. Made in a facility that also handles milk and tree nuts.
Directions: take 2 capsules daily with food, or as directed by a healthcare professional.
Warning: consult a healthcare professional before use if pregnant, nursing, taking medication or managing a health condition. Keep out of reach of children. Do not use if the seal is broken.
Store in a cool, dry place. LOT EX1234 · EXP 06/2027
What this label tells you
Start at the top. A serving is two capsules and the pack holds 30 servings, so a 60-capsule bottle is a one-month supply at the directed use — not two months. Divide whatever the bottle costs by 30 and you have the cost per serving to compare against anything else.
Both named nutrients state their form, so they can be compared against another label. The blend cannot: 400 mg is a combined weight, and the dagger means no reference value exists for labelling purposes.
The other-ingredients line does real work here. The capsule is hypromellose rather than gelatin, so it suits a vegetarian diet — but the same line declares soy, and a shared-facility advisory covers milk and tree nuts.
Then the practical details: take it with food, check the warnings against your own situation, and note the lot and expiry. This fictional pack carries no testing statement at all, which is itself worth noticing.
Reminder: the label above is fictional and illustrative only.
Questions to ask before you buy
Brand-neutral. Works on any supplement label, in a shop or online.
- How many capsules or scoops make one serving, and how many servings are in the pack?
- How many days does the pack last at the directed serving?
- What is the cost per serving, rather than per bottle?
- Is every active ingredient shown with its own amount, or grouped into a blend?
- Is the form of each ingredient stated, so I can compare it with another label?
- Does anything here duplicate a supplement I already take?
- Have I read the other-ingredients line, the contains statement and any facility advisory?
- Does the capsule material and additive list fit how I eat?
- Do the directions and warnings fit my situation — medication, pregnancy, age, a condition?
- Can I find a lot number and an expiry date on the pack?
- Can I store it the way the label asks, and finish it before the date?
- Does every quality statement say what was tested or certified, and by whom?
- Are there any claims to treat, prevent or cure a condition? (If so, walk away.)
Where LIVE GOOD label and quality information is published
Label information for each LIVE GOOD item — the ingredient panel, serving size, other ingredients, directions and any warnings — is published on that product's official LIVE GOOD listing. This website is run by an independent LIVE GOOD member and links out to those listings rather than reproducing the panels, so that what you read is the current version rather than a copy that may have fallen behind a reformulation. Our products page lists the range by category with links to the official pages, and our ingredients & quality page sets out what we can and cannot confirm about how the products are sourced.
Delivery timescales are summarised on our shipping page, and what happens if a product is not right for you is covered on the returns & refunds page, both of which summarise the official LIVE GOOD policies and link to the source. General questions are answered in the FAQ.
Anything we cannot confirm from official LIVE GOOD material — current prices, full ingredient panels, allergen statements, and any independent testing or certification documentation — is marked [VERIFY BEFORE PUBLISHING] across this site rather than guessed at. We make no claim that these products are superior to any alternative; check the official product page and decide for yourself.
For the wider buying decision — goals, overlapping products, interactions and when to ask a professional — see our companion guide, how to choose daily supplements.
Frequently asked questions
Sources
- Official LIVE GOOD product listings — ingredient panels, serving sizes, directions and warnings.
- LIVE GOOD refund policy
- [VERIFY BEFORE PUBLISHING] Any regulatory or third-party references to be confirmed before publication.
Health disclaimer
These statements have not been evaluated by the Food and Drug Administration. LIVE GOOD products are not intended to diagnose, treat, cure or prevent any disease, and are not a substitute for medical advice. Consult a qualified healthcare professional before starting any supplement, especially if you are pregnant, nursing, taking medication or managing a health condition.
